1. Survey the general desires of the nation. Doesn’t matter if they are rational, realistic, or if you share them.
2. Promise something huge relating to these desires, which you probably can’t accomplish and have no serious intent of pursuing (end a war, reverse damage to the environment).
3. Attack the most a) unpopular and/or b) famous incumbent politicians who in any way disagree with the aim of your promise. If they are not earnestly opposed to it, portray them as such. If possible, vilify them entirely.
4. Balance a perception of being “outside” the system with the perception of being effective within it.
5. Dodge queries on any other political issues, or tie them into your central promise and/or the general vilification of your rivals.
6. Ride the promise to victory and public office.
7. Have ad firms and public relations jockeys divert attention from the matter with which your promise was concerned. At this stage you may have to make a small concession to the perception of the promise (give a little money to that cause, bring a couple of “our boys” home – be sure to be photographed with them if you do).
8. As years pass without good coming of the promise, hire pundits to blame he voters for being dumb enough to vote for something so unrealistic or implausible. Simultaneously sift into the background of politics, only surfacing to be seen near to (or thought of as related to) something generally positive within politics, whether or not you worked on it. It doesn't even have to be related to your branch of government.
9. In case someone might catch up to you as a new anti-incumbent, tout your a) record and/or b) experience from time in office. Vilify their a) lack of a record or b) record. If all else fails, find or create a new issue to make a promise about (immigration, globalization, robot invasion).
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