Saturday, February 2, 2008

Bathroom Monologue: Re:

Do you ever get the feeling that directors of TV commercials are actually short film directors that have fooled companies into financing, producing and distributing their short films? How is a riot connected to vodka? Stargazing to an SUV? These commercials tell a story or do something amusing in visual theatre for fifteen or thirty seconds, then throw a product logo up at the end. It's less a commercial, and more a miniature movie sponsored by Hershey's or Scion. I wonder how many of these product companies have caught on and are just looking for short film directors to sponsor.

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