See that man up there? No, not in the window. The men in that window are serving Luxuria, even though they think to serve themselves.
No. A hundred flights up, standing in the room with all the windows blown out. Gula doesn’t like windows. Like pants, he finds them constraining. All he wears is that sheer robe, fallen open so you can see whatever disgusts you. Ironic that he’s got only a bit of a pot belly, no? If you’re looking for symbolism in his form, see the wind go through his greasy hair. Though his hair flutters, it’s the wind that leaves moved. Breathe deeply and you can smell him from down here.
Luxuria has it easy, but this one? This one has it like you wouldn’t believe. For while mankind must rut every generation if the game of life is to continue, they have to eat every day. In the worst corners of the world they will mix a little grain with mud merely to have something to fill their bellies. How can one compete with him in such a market?
He began with red berries, so long ago that there wasn’t a word for them yet. Then sweet berries. Tart and tangy berries. Berries with noticeable seeds that crunched, and softer, plump grapes. They stained his lips so deeply those thousands of years ago that you can still see juice at the corners of his mouth. Women invented bags to carry them home. He could take credit for consumer culture, if he cared.
Eat to comfort. Eat to commune. At the very height of blasphemy, he made them eat and drink their savior, though in turn that savior scorned him by making them take it in moderation. Just a sip and a single wafer of salvation per piece. It is one of the few investments Gula lost. Some vices gossip that he’s been compensating ever since, getting people to gorge after bloody battles to celebrate the carnage, and gorge on drive-thru in their cars, not even having to stand up to order sandwiches that come with complimentary fried goods. He’s managed a portfolio of increasing obesity against dozens of diet fads. In an environment where militant vegans measure their vitamin intake and show slaughterhouse photos to children, he’s got the average body fatter than ever. Nor is he threatened by the thin and healthy, for fetishizing diet is as gluttonous as the obese pounding Big Macs. He’s been into alternative forms of worship since people divided into hunters and gatherers. A varied portfolio is tucked under that left arm there, stained with fetid sweat, built on a habit second only to breathing in its popularity.
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