I was reading Time Magazine this week and came across an
interesting chart in Richard Corliss’s column, “Truly Titanic” (April 16, Page
66-67). After analyzing what movies had earned the most money (they’re all
recent, and not all of them terribly good), he listed “The Real Top 10,” those
ten movies that had sold the most tickets in North American box office history.
Better even than a Real Dollar chart, it plots just how many times someone paid
to see the film.
- Gone with the Wind (1939) – 202,000,000
- Star Wars (1977) – 178,100,000
- The Sound of Music (1965) – 142,200,000
- E.T.: The Extra-Terrestrial (1982) – 141,900,000
- The Ten Commandments (1956) – 131,000,000
- Titanic (1997) – 128,300,000
- Jaws (1975) – 128,100,000
- Doctor Zhivago (1965) – 124,100,000
- The Exorcist (1973) – 110,600,000
- Snow White and the Seven Dwarves (1937) – 109,000,000
If you have the data for world-wide most-ticketed movies,
please share. But if I’d seen this data before, it had certainly not struck me.
Does it strike you?
Effin' RomComs, right? |
Firstly, five of these movies feature female leads. Arguably
Titanic is split between two leads, the
romantic couple, but I’d include it, while Snow
White, Exorcist, Sound of Music and Gone with the Wind are inarguable. This rises against the traditional
claim that people won’t go see movies with female stars. Every so often we get
an exception, like Kill Bill, but
they seldom start trends in the mainstream studios. Here, five of the top-attended
movies are stories about women. There’s a spark of hope that you could get at
some real change from here, even if you then had to acknowledge that one of
your modern box-office queens is Twilight.
The second thing that caught me is it features two Horror
movies. As a fanatic, it made my chest swell. I would not have guessed The Exorcist would be so big, not that
it lacks all the necessary triggers, nor that it lacks a vast tail of cultural
infamy. Jaws, on the other hand, I
always expect to pop up on these sorts of charts. Ahh, Horror more mainstream than
Saw.
The third and perhaps weirdest thing is that Snow White is the Disney flick to hit
the list. That was his first feature film. Traditionally name-value creators
and franchises build across their lifetimes, or at least crest further in. This
goes not just for film (Nolan’s Dark
Knight trounces the gross of Memento),
novels (Stephen King didn’t even make big bestseller lists until Dead Zone) and videogames (Mass Effect 3 is just the most recent
sequel to set the record in sales for its franchise). Walt Disney’s work was spectacular,
though, and you might see this as an Avatar-like phenomenon, where people
wanted to see 3D for the first time more than they ever wanted to see it again.
This man made some money. |
What everyone takes away from this is that despite Star Wars Episode I: Phantom Menace and Transformers: Dark Side of the Moon
grossing over a billion bucks a-piece, fewer people have actually gone to see
them than the classics. The present population is bigger, arguably people have
more time, and some movies certainly become flashpoints for their year, yet
since E.T. in 1982, people have only
really gone to theatres to see Titanic
in numbers that rival the all-time draws.
Are we split up into niche-films that have polarized most film-going
habits? Does this make us sad, because our blockbusters don’t reach as many
people? Does that vindicate people who think modern movies stink? Does it spur
us content-creators to try harder?
One of the major contributors to Snow White's success is that it was the first film in full color. It was also the first full-length animated film. All technical innovations then, as now, were heavily promoted by the studios, so it's not surprising that it drew large initial audiences. After that, its sheer merit kept them coming again and again.
ReplyDeleteIt's also important to realize that for most of motion-picture history, it was only possible to see a film in the theater. There was no such thing as deciding to catch it on dvd later on. I'm sure that sense of urgency has been a factor in declining audiences for more modern films, not that such details should detract from the merit of the wonderful movies on this list.
I guessed about the gimmick, though I'd forgotten it was actually the first color film in many territories. That is Avatar-levels of spectacle. Really, much greater levels.
DeleteThe theatrical exclusivity is a great point, Lillie. Easy for me to forget having grown up walking distance from a video rental spot, not to mention with television.
First of all, I think it's awesome that five of the films have female leads, it's just sad that (besides Titanic) they were all made almost 40 years ago or more.
ReplyDeleteSecond, I think part of the reason the ticket sales were greater is because there wasn't the flood of movies at the theaters that there are now. At any given time there are twenty-plus movies showing in my city. There were fewer options and the tickets were reasonably priced so people would watch the same movie more than once and you didn't have the instant DVD's back then. Now, I'll often say "I'm not paying $12/person for that, I'll wait three months and watch it home for $2.99."
The competition and diffusion in entertainment are very good points. People can look forward to seeing movies on HBO or cable within a year or two, or buying or renting them. Something I didn't think about last night was all the non-film television programs that offer other entertainment you don't have to hit a theatre for. I know I'd rather watch a new season of Archer or Boondocks than most summer blockbusters or Oscar nominees.
DeleteInteresting list for sure. Our grade school class alone could have made up that whole 10 Commandments viewing. We were shown that movie every year for the first six years of school.
ReplyDeleteYour captions were hilarious.
Did you actually go to a theatre every year?
DeleteAnd glad you enjoyed the captions!