If we say he’s leading in the polls, then voters will have
less incentive to go vote.
If we say he’s behind in the polls, his supporters will see
him as weak.
If we appeal to his supporters, we’ll be seen as pandering
to his base.
If we court undecideds, his base will feel abandoned or
taken for granted.
If we’re considerate to his opponent, we essentially forfeit
the race.
If we attack his opponent, we’ll be seen as cruel and
dodging issues.
If we spend time addressing an issue, we’ll be seen as
avoiding another issue.
If we discuss every possible issue, we’ll get nothing done
and overwhelm the audience.
If we discuss his character instead of the issues, we’ll be
seen as annoying and shallow.
No matter what we say, his opponent will call us liars.