If we say he’s leading in the polls, then voters will have less incentive to go vote.
If we say he’s behind in the polls, his supporters will see him as weak.
If we appeal to his supporters, we’ll be seen as pandering to his base.
If we court undecideds, his base will feel abandoned or taken for granted.
If we’re considerate to his opponent, we essentially forfeit the race.
If we attack his opponent, we’ll be seen as cruel and dodging issues.
If we spend time addressing an issue, we’ll be seen as avoiding another issue.
If we discuss every possible issue, we’ll get nothing done and overwhelm the audience.
If we discuss his character instead of the issues, we’ll be seen as annoying and shallow.
No matter what we say, his opponent will call us liars.