1. Bold Headings
Not in all-caps. ALL CAPS IS TOO AGGRESSIVE. Bold is just authoritative enough. We’re lulling people into thinking they’re learning here. Also don’t let
2. Keep it Short
the text beneath any heading go on too long. Being pithy lets you avoid concrete examples, detailed explanations, and even being right. Don’t be right. Make declarative statements with the possibility of rightness and move on.
3. Positive Filler
After the second item dump in a few extra bits that nobody will disagree with but that don’t really matter. It can be common information. A few items your audience already knows will make them feel smarter. People love to think they’re smart. This positive fluff will also help pad your list above
4. More Than Five
five items. Below five and it seems like you don’t have enough wisdom. Above nine and nobody will click because they don’t have the attention span. They need the truth quickly. If you were writing for people with attention spans, you wouldn’t be writing in list format.
During your list hyperlink to other blogs and information sources that support your thesis. You don’t even have to discuss the linked content – casually linking makes you seem info-savvy, and whatever claim you made while linking suddenly becomes 55% more convincing.
6. Impersonal Personal
Relate to them, but don’t relate yourself. Mention a funny story from your bestselling client, your dean of studies, your drunken weekend with Seth Godin – people who, by association, create an illusion of you that people want. People don’t want your story. They want success.
7. End with questionsThe best final item is asking for more items! You need lots of Comments so your post will seem important, and asking enthusiastic non-experts for their expertise is the best way to get words flowing in the blogosphere. In no time you’ll seem like a magnate. Don't you agree?