The location is a posh New York City mega-boutique, a spot too big to hold real style while too rebellious to turn profit of anyone but those who pursue true style. It boasts unique department signage. For instance, on your left as you enter the door you might notice the sign hanging from the ceiling boasting a man in his underwear (he is clearly an abdominal model) yelling the word “Fuck!” The word “Fuck!” is in a word bubble, and is the only word on the sign. His department would feature rugged jeans, flannel shirts and sundry overpriced hats. This is, of course, Men’swear.